Marketing for Developers (2026 edition)

A book for people building software products in the age of AI.

I wrote the original version of M4Devs in 2015. I've considered rewriting it multiple times, but I never felt I had an angle that warranted a new version.

But now, with the age of AI and LLMs, that's all changed.

Building software products is easier than ever. The hard part isn't building, it's marketing: finding customers and getting them to care.

So in 2026, I'm rewriting the book, chapter by chapter.

You can follow along by going to marketingfordevelopers.com